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SchedYou


Comprehensive Mobile App Design Project




Brand Identity and product design for SchedYou, an innovative scheduling app designed to manage and suggest personalized spending strategies on events to help busy budgeters achieve their spending goals.

I developed an approachable and minimalistic design aesthetic, with a focus on clean lines and soft colors to users to convey the app's commitment to safety and ease of use. This included a palette of fun and soft greens and white, large and accessible interactions, and clean typography with a focus on readability.



Brainstorming

Personas & brand positioning //
I led the creation of user personas, refining the brand identity to resonate with each one. Crafting tailored user flows, I ensured the app addressed individual needs effectively, optimizing usability and engagement.